Privacy Policy
Mr. Rooter Plumbing of Winston-Salem
Effective Date: 12/2023 Last Updated: 8/2026
1. Introduction
This Privacy Policy explains how Mr. Rooter Plumbing of Winston-Salem (“we,” “us,” or “our”) collects, uses, shares, and protects information when you visit https://mrrwinstonsalem.com (the “Site”), call the phone numbers listed on the Site, or request plumbing services from us.
Mr. Rooter Plumbing of Winston-Salem and Mr. Rooter Plumbing of East Greensboro – Burlington are independently owned and operated plumbing companies licensed by Mr. Rooter Plumbing LLC. This policy applies to the Site and to the services we provide directly. It does not apply to the corporate Mr. Rooter website or to other independently owned Mr. Rooter franchises, which maintain their own privacy practices.
By using the Site, you agree to the collection and use of information as described in this policy. If you do not agree, please do not use the Site.
2. Information We Collect
2.1 Information You Provide
When you contact us, request an estimate, submit a form, or schedule service, we may collect:
- Name
- Telephone number
- Email address
- Service address and postal address
- Details about your plumbing issue or service request
- Any other information you choose to include in a message
2.2 Information Collected Automatically
When you visit the Site, we and our service providers automatically collect certain technical information, including:
- IP address
- Browser type and version
- Operating system and device type
- Pages viewed, time spent on pages, and links clicked
- Date and time of your visit
- Referring website or advertisement that brought you to the Site
- Approximate geographic location derived from IP address
2.3 Information Collected When You Call Us
The telephone numbers displayed on the Site are managed through a call tracking service. When you call, we may collect:
- Your telephone number and caller ID information
- The date, time, and duration of the call
- The advertising source, keyword, or campaign associated with your visit
- [IF APPLICABLE: An audio recording and/or transcript of the call]
3. Cookies and Similar Technologies
Cookies are small text files stored on your device by your browser. We use cookies and similar technologies to operate the Site, understand how visitors use it, and measure the performance of our advertising.
When you first visit the Site, a consent banner allows you to accept or decline non-essential cookies. Cookies in the Analytics and Advertising categories are not set until you consent. You can change or withdraw your choice at any time using the cookie preferences link in the Site footer.
Cookies Used on This Site
| Cookie | Provider | Purpose | Duration | Category |
|---|---|---|---|---|
_ga |
Google Analytics | Distinguishes unique visitors | 2 years | Analytics |
_ga_RDNH599J4P |
Google Analytics | Maintains session state | 2 years | Analytics |
_gid |
Google Analytics | Distinguishes visitors; counts pageviews | 24 hours | Analytics |
burst_uid |
Burst Statistics | Distinguishes new from returning visitors | 4 weeks | Analytics |
_gcl_au |
Google Ads | Measures ad clicks that lead to service requests | 3 months | Advertising |
__ctmid |
CallTrackingMetrics | Identifies which advertisement or source brought you to the Site, so the correct tracking phone number is displayed | 4 weeks | Advertising |
Essential cookies necessary for the Site to function, including the cookie that stores your consent preferences, are always active and cannot be disabled.
4. How We Use Information
We use the information we collect to:
- Respond to your inquiries and schedule plumbing services
- Provide estimates and communicate about work in progress
- Send service confirmations, follow-ups, and invoices
- Operate, maintain, and improve the Site
- Measure which advertisements and marketing channels bring customers to us
- Understand how visitors navigate the Site
- Detect and prevent fraud, spam, and abuse
- Comply with legal obligations and enforce our Terms of Service
We do not sell your personal information.
5. Advertising and Analytics Partners
We work with the following third-party service providers, each of which may collect information about your visit under its own privacy policy:
Google (Google Analytics, Google Ads, Google Tag Manager) Measures Site traffic and the performance of our search advertising. Google’s practices are described at https://policies.google.com/privacy. You can opt out of Google Analytics using the browser add-on at https://tools.google.com/dlpage/gaoptout, and manage ad personalization at https://myadcenter.google.com.
Microsoft Advertising (Bing) Measures the performance of our advertising on Bing and the Microsoft Advertising network. Microsoft’s privacy statement is at https://privacy.microsoft.com/privacystatement. You can opt out of interest-based advertising from Microsoft at https://account.microsoft.com/privacy/ad-settings.
CallTrackingMetrics Provides dynamic telephone number insertion and call attribution, allowing us to identify which advertisement generated a call. Their privacy policy is at https://www.calltrackingmetrics.com/legal/privacy/.
Burst Statistics A privacy-focused website analytics tool that runs on our own server and does not transmit visitor data to third parties.
6. Call Monitoring and Recording
Calls to and from the telephone numbers listed on this Site may be monitored or recorded for quality assurance, training, and record-keeping purposes. If you do not wish your call to be recorded, please notify the representative at the beginning of the call or contact us in writing instead.
Recordings are retained and are accessible only to authorized personnel.
7. How We Share Information
We share personal information only in the following circumstances:
- Service providers. With the vendors described in Section 5, and with providers of hosting, email, scheduling, and payment processing, each of which is authorized to use the information only to perform services for us.
- Legal requirements. When required by law, subpoena, court order, or governmental request, or to protect our rights, property, or safety, or that of our customers or the public.
- Business transfers. In connection with a merger, acquisition, or sale of assets, in which case we will notify you before your information becomes subject to a different privacy policy.
We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.
8. Your Choices
Cookies. Use the consent banner or the cookie preferences link in the Site footer to accept or decline non-essential cookies at any time. You may also block or delete cookies through your browser settings, though some parts of the Site may not function properly as a result.
Marketing communications. If you receive promotional email or text messages from us, you may opt out using the unsubscribe link or by replying STOP. We will still send transactional messages about services you have requested.
Access, correction, and deletion. You may request a copy of the personal information we hold about you, ask us to correct it, or ask us to delete it. Contact us using the details in Section 13. We will respond within a reasonable period and may need to verify your identity first. Some information may be retained where we have a legal obligation or legitimate business need to keep it.
9. Do Not Track and Global Privacy Control
Some browsers transmit “Do Not Track” (DNT) signals. There is no common industry standard for interpreting DNT, and this Site does not currently respond to DNT signals.
This Site does respond to Global Privacy Control (GPC) signals. If your browser or extension transmits a GPC signal, we treat it as a request to decline non-essential cookies.
10. Data Security and Retention
We use commercially reasonable administrative, technical, and physical safeguards to protect personal information. No method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.
We retain personal information for as long as needed to provide services, maintain business records, resolve disputes, and comply with legal obligations. Website analytics data is retained according to the settings of the applicable analytics provider.
If a breach of security compromises personal information, we will notify affected North Carolina residents and the North Carolina Attorney General’s Consumer Protection Division as required by the North Carolina Identity Theft Protection Act.
11. Children’s Privacy
The Site and our services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected such information, we will delete it promptly. If you are a parent or guardian and believe your child has provided us with personal information, please contact us.
12. Links to Other Sites
The Site contains links to websites we do not operate, including the corporate Mr. Rooter website and other Mr. Rooter franchise sites. We are not responsible for the content or privacy practices of those sites. We encourage you to review the privacy policy of any site you visit.
13. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the “Last Updated” date at the top of this page. Material changes will be indicated by a notice on the Site. We encourage you to review this policy periodically.
14. Contact Us
Questions, requests, or concerns about this Privacy Policy or your personal information:
Mr. Rooter Plumbing of Winston-Salem 163 Stratford Ct., Suite 235 Winston-Salem, NC 27103
Phone: 336-609-7280